STRATEGIC MUSIC MARKETING
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WE TAKE YOU WHERE YOU WANT TO BE
Our clients have been featured on
STRATEGIC MUSIC MARKETING
ENGAGING IN SOPHISTICATED MUSIC MARKETING
FROM INDIE BANDS TO GRAMMY® WINNERS.
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WE COME RECOMMENDED.
Kari Kirkland
Artist
I began working with Music Promotion Inc in November, 2020, about 3 months prior to my first album release. I was immediately impressed by how honest and direct Amanda was about my project, emphasizing that I would have to work in tandem on my social media presence, and personally build a fan base on a grass roots level. She emphasized that our collaboration would be "a marathon, not a sprint". The results have been tangible; I've now landed on the Billboard Adult Contemporary Chart, numerous Spotify Editorial Playlists, and significantly increased my radio presence in Europe, North America, and Australia. Amanda and her staff have always achieved what they committed to do, and if she doesn't think a particular direction is viable or productive, she never hesitates to tell me that it's not the right choice or timing. This, combined with the impeccable work ethic of Amanda and her team, has made me a loyal client for nearly 4 years. Consummate professionals are hard to come by these days. Music Promotion Inc is a rare and extremely valuable asset to any artist's toolbox.
Jason Rothberg
VP
David Lynch Foundation Music
“In a word…Amazing! All of us here at the DLFM are blown away by the global effort your ace team members contributed an the unexpected level of success you have had…Only in our dreams did we envision this happening. Working with Amanda Alexandrakis (and the SBMP team) was not only enjoyable, but motivating and inspiring. Their creative concepts and massive contact list was the key to our success and over coming our limited budgets. Thank you from the bottom of my heart and from all of us at the David Lynch Foundation Music.”
Tom Mazzetta
President
Mazzetta Promotions
“I have worked with Amanda for many years and she is an asset to anything she touches.”
Santosh Kaur Khalsa White Sun
"Amanda Alexandrakis is one of the most diligent, hard working, resourceful professionals I’ve ever met. Her tenacity, intelligence and humor are just a few of the qualities that make her so good at her job. But what I appreciate most about her is her honesty: so many people will promise you the moon but can’t deliver even the most basic results. Amanda is very straightforward and will tell you what you can expect. Based on her years of experience, she knows what’s possible. She knows where and when to put her efforts so that she gets the most out of her time and yours, and achieves the best results. She truly cares about her work and nothing makes her happier than to see a client succeed. She’s amazing!"
Danny Saber
Producer
(Michael Hutchence, Black Grape, Madonna, Seal, David Bowie, U2, The Rolling Stones, etc...)
"Amanda brings passion and commitment to everything she does. Working with her was a pleasure."
Sam Kaiser
Founder
MVP Entertainment
"I have seen Amanda described by many as a “first rate music professional”. In my experience, that is a 100% accurate description but really only scratches the surface. Add to that -killer work ethic, creative, thorough, focused, determined, dedicate and driven. Amanda delivers for her clients and possesses what I believe is the greatest strength of all -integrity. She has my respect and highest recommendation."
David Avery
Founder
Powderfinger Promotions
“Amanda Alexandrakis is one of the most knowledgeable music industry leaders out there today. Her powerful combination of promotion smarts, integrity, and experience make Amanda a rare and highly valuable ally and partner in a marketing landscape that can sometimes seem impassable and overwhelming. “
“Amanda is one of the most passionate and hard-working music promoters I’ve ever met! She has the integrity and the persistence to get the job done!”
"I have worked with Amanda on several projects, mostly on a writing/pr level (me) while she did her usual amazing job with radio promotion. Amanda is always professional, creative, engaged and ready to work hard for her client(s). I think anyone who uses Amanda will not only be thrilled with her services but should consider themselves very lucky!!"
Nick Richards
Lead Singer
Boys Don't Cry
"I have known Amanda personally now for over 20 years. In this time, she has proven to be one of the most dedicated and truly professional people I have ever known in this music industry of ours. Always on the end of a phone, and always truthful in how things are going, good or bad. Her cheerful personality has always made me feel full of hope and inspired. I would never use anybody else when I am releasing any product I am involved with, she will always be my cowgirl."
WHEN YOU AIM FOR THE STARS MAKE SURE YOU
HAVE HIGH EXPECTATIONS.
NAMM 2024 our Founder, Amanda Alexandrakis, discussed 'Why Ignoring A Marketing Strategy Will Shoot You in the Foot'.
Amanda's philosophy about marketing as has been integrated into Music Promotion, Inc.
"I love being a part of taking a little baby band and watching it grow and flourish. I consider my clients my babies. My clients are like family and I always feel that connection."
"Everything we do is a partnership between the artist and ourselves. If the artist is unwilling to work hard, our efforts will be wasted. Don't bother coming to us if you aren't going to work."
"There always has to be an element of flexibility in every plan. If something isn't working then we must change and evolve. Marketing doesn't come with a crystal ball."
"The music should always be about the art. People respond to that. Be true to it."
"Branding should never be about changing you; it is about extracting your essence and character in a way people can see it."
What does Music Promotion, Inc. do?
Established in 2011, Music Promotion Inc. was created by a seasoned music promoter that saw flaws in the music promotion marketplace. By the time a radio or a public relation team was hired, the marketing and branding for the music was completed. This presented some challenges.
If a marketing team had been brought in sooner to assist with branding, coordination, and overall set up, the projects could have been more successful. Major labels have teams of people to do this while independent artists do not.
MPi evolves with needs of market changes and focuses on the areas that are crucial to an artist or band’s career development.
Strategic marketing is the “brain” behind the project. We start with a discussion about what your goals are and then build a plan to get you on your way there by incorporating multiple factors including your competitive advantages (every band has one), budget, location, genre, etc. etc. etc.
What is 'strategic marketing'?
How is strategy different than promotion?
Strategy is the plan that decides what promotion elements to bring into a campaign.
Music Promotion, Inc. has "in house" promotions but we also have strong relationships within the music industry that are our strategic partners, which we choose carefully and use the best professionals in the industry. This is one of our strongest competitive advantages. We build individual campaigns based on who is best FOR YOU. In the long run, this will save you time and money. We know who is active on the front lines, what they specialize in, who is accomplishing the best results, and what records they will respond to. In many cases, we designed the campaigns and they implement them specially for MPi.
We also have à la carte services as well if you know what you want.
What is my return on investment (ROI)?
This is a questions we get often and the answer depends entirely on where you are in your career. Do you have an existing fan base or are you starting from scratch? How many people are subscribed to your email newsletters? Do you have an email list? Are you performing regularly? Do you have merch to sell? What has been done to generate income already? Do you own your publishing? Did you write the songs? Are you registered everywhere you should be?
Making an income from music is harder than ever in a rapidly changing environment. All industries are experiencing growing pains as digital technology is evolving. We will position your music in the optimal places to encourage growth but as we all know, it take time and nurturing to build a solid income stream. Music income is a cumulative effect. You have to address several aspects of your career and then build them up before you can expect any substantial income. MPi will discuss your goals with you and guide you.
This is where your royalty payments come from.
BUILD YOUR BRAND
GENRES
Adult Formats
Alternative
Americana
Classical
Country
Jazz
New Age
Pop
Rock
Singer /Songwriter
Musicians are entrepreneurs. You have a product to market and sell. You need to collect your income, own at least one business entity. In many cases, more than one when you factor in a record label, publishing company, and other legal organization that protect you along the way.
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Once that is set up, you are now faced with the realities of how to do it all.
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We are here to help. From just taking a task off your plate to project management, you are in steady hands.
YOUR BAND IS YOUR BUSINESS
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