STRATEGIC MUSIC MARKETING
WE TAKE YOU WHERE YOU WANT TO BE
Our clients have been featured on
STRATEGIC MUSIC MARKETING
ENGAGING IN SOPHISTICATED MUSIC MARKETING
FROM INDIE BANDS TO GRAMMY® WINNERS.
WE COME RECOMMENDED.
WHEN YOU AIM FOR THE STARS MAKE SURE YOU
HAVE HIGH EXPECTATIONS.
NAMM 2024 our Founder, Amanda Alexandrakis, discussed 'Why Ignoring A Marketing Strategy Will Shoot You in the Foot'.
Amanda's philosophy about marketing as has been integrated into Music Promotion, Inc.
"I love being a part of taking a little baby band and watching it grow and flourish. I consider my clients my babies. My clients are like family and I always feel that connection."
"Everything we do is a partnership between the artist and ourselves. If the artist is unwilling to work hard, our efforts will be wasted. Don't bother coming to us if you aren't going to work."
"There always has to be an element of flexibility in every plan. If something isn't working then we must change and evolve. Marketing doesn't come with a crystal ball."
"The music should always be about the art. People respond to that. Be true to it."
"Branding should never be about changing you; it is about extracting your essence and character in a way people can see it."
What does Music Promotion, Inc. do?
Established in 2011, Music Promotion Inc. was created by a seasoned music promoter that saw flaws in the music promotion marketplace. By the time a radio or a public relation team was hired, the marketing and branding for the music was completed. This presented some challenges.
If a marketing team had been brought in sooner to assist with branding, coordination, and overall set up, the projects could have been more successful. Major labels have teams of people to do this while independent artists do not.
MPi evolves with needs of market changes and focuses on the areas that are crucial to an artist or band’s career development.
Strategic marketing is the “brain” behind the project. We start with a discussion about what your goals are and then build a plan to get you on your way there by incorporating multiple factors including your competitive advantages (every band has one), budget, location, genre, etc. etc. etc.
What is 'strategic marketing'?
How is strategy different than promotion?
Strategy is the plan that decides what promotion elements to bring into a campaign.
Music Promotion, Inc. has "in house" promotions but we also have strong relationships within the music industry that are our strategic partners, which we choose carefully and use the best professionals in the industry. This is one of our strongest competitive advantages. We build individual campaigns based on who is best FOR YOU. In the long run, this will save you time and money. We know who is active on the front lines, what they specialize in, who is accomplishing the best results, and what records they will respond to. In many cases, we designed the campaigns and they implement them specially for MPi.
We also have à la carte services as well if you know what you want.
What is my return on investment (ROI)?
This is a question we get often and the answer depends entirely on where you are in your career. Do you have an existing fan base or are you starting from scratch? How many people are subscribed to your email newsletters? Do you have an email list? Are you performing regularly? Do you have merch to sell? What has been done to generate income already? Do you own your publishing? Did you write the songs? Are you registered everywhere you should be?
Making an income from music is harder than ever in a rapidly changing environment. All industries are experiencing growing pains as digital technology is evolving. We will position your music in the optimal places to encourage growth but as we all know, it take time and nurturing to build a solid income stream. Music income is a cumulative effect. You have to address several aspects of your career and then build them up before you can expect any substantial income. MPi will discuss your goals with you and guide you.
This is where your royalty payments come from.
BUILD YOUR BRAND
GENRES
Adult Formats
Alternative
Americana
Classical
Country
Jazz
New Age
Pop
Rock
Singer /Songwriter
Musicians are entrepreneurs. You have a product to market and sell. You need to collect your income, own at least one business entity. In many cases, more than one when you factor in a record label, publishing company, and other legal organization that protect you along the way.
Once that is set up, you are now faced with the realities of how to do it all.
We are here to help. From just taking a task off your plate to project management, you are in steady hands.
YOUR BAND IS YOUR BUSINESS
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