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STRATEGIC MUSIC MARKETING
WE TAKE YOU WHERE YOU WANT TO BE
OUR SERVICES
TIMING IS EVERYTHING.
DON'T BE RUSHED.
PLAN IT OUT.
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OUR CAMPAIGN MENU
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A La Carte Services
Sometimes, you don't need an entire entre. You can hire us for a specific service.
A LA CARTE SERVICES
SPOTIFY:
- Third Party Playlist Campaign (ORGANIC & Very Popular!)
INSTAGRAM & TIKTOK:
- Follower Campaigns (We never use bots!)
- Influencer Campaigns (Paid)
YOUTUBE:
- Video [We will manage an ad driven campaign]
Unlike the strategic marketing campaigns, these can be done after a release easily. We can initiate a campaign immediately at your convenience.
SERVICES CHANGE OFTEN DEPENDING ON THE TRENDS AND NEEDS OF THE MUSIC INDUSTRY. CHECK BACK OFTEN.
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Digital Marketing/Branding
Making sure your image, content, and placement is where it should be.
DIGITAL MARKETING
Digital Marketing is a broad term that covers almost any marketing online, however, MPi specializes in specific areas needed for the music business.
Does your music/album match up to what is portrayed online? Is the material updated and professional?
Ideally, we should be hired at least two months before the scheduled release unless you are hiring us a la carte on the below campaigns.
The topics that address are:
Overall Branding Consult on DSPs, Social Media, Website, etc.
Messaging and creation of blurbs, pitches, descriptions.
Social media campaigns are also offered.
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New Release Plan & Set Up
Have an upcoming single or album release and out of ideas? Reach out to us.
NEW RELEASE MARKETING/BRANDING
These campaigns are designed for artists who need assistance with a plan as well as marketing/branding. We will guide you from the moment the music is done for as long as you need us.
We will listen to your goals, make recommendations based on multiple factors and help you prioritize what to focus on.
The first thing we do is collect all the files you have so far and build from there. Every campaign is unique to the artist/band.
There is a two month minimum for this service as we can not efficiently complete what needs to be done in a shorter time span. This service works best if we are hired a couple of months ahead of a release but there is always an exception! Reach out and if we can help you, we will.
Weekly meetings are included. Be ready to work! This is a team effort!
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Project Management
Need a leader to take over ? We will be your "in house" marketing department.
LIMITED SPACE
If you want us to run the show, please give us as much notice as possible as there are limited spots throughout the year due to the time commitment required.
We will build & manage your team, advise you, do outreach on your behalf, and make sure your project is running efficiently.
These projects typically have a substantial budget to work with and are focusing on large scale campaigns.
Radio Promotion
Chart based or airplay based campaigns available.
Radio Campaigns
USA Commercial Radio (Adult Contemporary)
- Caters to the Mediabase A/C Chart
- Mediabase is the driver for the Billboard Chart
- The goal is always to get in the Top 30***
USA Commercial Radio (Top 40) SECONDARY MARKETS
- Caters to the Mediabase Top 40 Activator Chart
USA Commercial Radio (Adult Contemporary)
- Caters to the Mediabase Top 40 Chart
UK Regional Radio Campaign
- Mainstream genres
- Designed for records committed to the UK Market
UK/EU Regional Radio Campaign
- Various Genres
- Designed for records
****While we can never guarantee we can get you on the chart, we only take on projects that we feel we can. Our success rate is 100% over the span of 20 years for A/C Radio and Secondary Top 40 Projects. We have always accomplished the goals set forth ahead of a project.
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Spotify® Campaigns
Increase your numbers & stimulate algorithms organically.
SPOTIFY® THIRD PARTY PLAYLIST CAMPAIGN + MORE
This campaign was designed for artists who need to create a "spark" on their Spotify® platform. We pitch to a panel of third-party playlists and as they add your music, the monthly listeners and streams go up. Unlike many 'companies' offering this service, all of our streams are organic and we have never had an issue with bots nor fake streams.
IF we are hired ahead (at least two weeks ahead) of a release, we will write the pitch and submit it for editorial consideration for both Spotify® and Amazon®.
Most campaigns run six to ten weeks (or longer). It depends on what playlists come in, the genre, etc. We will work until the goal is completed. We can work with most genres of music for this service but there are some that do better than others. Send us the song and we will let you know if we can help.
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Strategic Marketing
Do you have a specific goal in mind you need help with? Talk to us.
HOW DOES IT WORK?
Goal Oriented [Ex. I want to accomplish ..... ]
If you are looking for help on a specific goal, let's have a chat!
MPi will evaluate the project to see if it is something we can assist you with. If so, we will build a campaign designed to give you the best shot possible to obtain your objective.
These campaigns will cover whatever areas are needed including branding, digital marketing, and team building. Advisement on what the client can do to maximize their chances. Weekly meetings are scheduled.. We approach all our campaigns as a partnership and expect engaged clients.
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