What does Music Promotion, Inc. do? 

Established in 2011, Music Promotion Inc. is a boutique music marketing firm created by music marketing veteran, Amanda Alexandrakis. The company was created after Ms. Alexandrakis identified frequent flaws and gaps within the music promotion marketplace. MPi evolves with the rapidly changing marketing needs of artists and focuses on the areas that are crucial to an artist or band's career development.

What is 'strategic marketing'?

Strategic marketing is the "brain" behind the project. The first step is to discuss what the goals are and then build a plan by incorporating the essentials including competitive advantages (every band has one), budget, location, genre, etc. 

How is strategy different than promotion?

Strategizing is the process that decides which promotional elements will be integrated into a campaign and how they will be designed. Music Promotion, Inc. has a team of the best industry professionals in the industry. MPi builds and manages custom campaigns based on what is best FOR YOU. 
 
We also have à la carte services for those who know exactly what you are looking for and don't need as much guidance.

What is my return on investment (ROI)?

This is a question we get often and the answer depends entirely upon where an artist is in their career. Is there an existing fan base, or is one starting from scratch? How many people are subscribed to the artist's email newsletter? Does the artist have an email list? Is the artist performing regularly? Does the artist have merch to sell? What has been done to generate income already? Does the artist own their publishing? Did the artist write the songs? Is the artist registered everywhere they should be? Making an income from music is harder than ever in a rapidly changing environment. All industries are experiencing growing pains as digital technology is evolving. We will position your music in the optimal spaces to encourage growth, but as we all know, it takes time and nurturing to build a solid income stream. Music income is a cumulative effect. One has to address multiple career aspects and then build them up before substantial income can be expected. MPi will discuss goals and act as a guide.