Strategic Marketing

Do you have a specific goal in mind that you need help accomplishing?

If so, this campaign may be for you.

CAMPAIGN SUMMARY:

Genres: Adult Contemporary, Americana, Alternative, Classical, Country, Instrumental, Jazz, Pop, Rock, Singer-Songwriter.

Our Goal: To create and implement a strategy based on your goals, competitive advantages, history, branding, genre, and your marketing budget.

The Bullet Points:

Goal Oriented Campaign: "I want to be on ___ chart" or "I want to attract a label".
Two month minimum and then billed month to month.
Includes weekly standing meeting.
We will manage the team.

CAMPAIGN DETAILS:

Engaging a strong strategy will save time, financial resources, and disappointment. Understanding, demographics, strategy, core competency, branding, and competitive advantages are key to our clients’ success in the most economical means possible. We work with indie artists.

When a client approaches us for marketing strategy, these are the steps that follow:

Completion of our MARKETING SURVEY (Easier to use on a computer or tablet.)

Client Submits requested materials (after we receive the completed marketing survey, we may request additional music/branding assets), we then analyze the artist’s current situation.

A. Is the project ready for our stage of involvement?

B. Can we be successful with this project?

If the criteria is met, we will arrange an introductory phone meeting to discuss goals, realistic expectations, timelines and prices. If this meeting is successful, we move on to step 4.

Clear objectives are identified.

A general marketing outline is created based on the agreed upon objectives. Upon completion, a discussion then takes place with regard to details within the marketing plan.

Set Up & Implementation. Consulting can last as little as 6 weeks (focusing on getting a project ready for a national radio release) or expand into a larger scoped focusing on career building or a project build up. A budget, as well as the degree of development needed will be determined early on, but is also dependent upon how quickly a client can deploy and implement the recommended strategies.

To be successful in the music business, one must not only understand the business of music, but marketing as well. Many professionals with only a business background often fail at their attempts to conquer an industry whose success is largely based on subjective opinions, politics, and relationships. Hiring someone without a marketing background is also a disadvantage as understanding demographics, promotion, placement, branding, messaging, and image is essential. Our team has a rare blending of skills. Combining higher education with practical experience in promotion and marketing on local, regional, national and international levels within the music business.

We will not accept records that we do not feel are competitive. In addition, a client’s drive, motivation and the client's willingness to work hard are all important factors in an extremely competitive market.